ABOUT US

ABOUT US

It All Started With ONE

HOOF HERO

Lindsay Setchell is the Co-Founder of the HM International School, CEO and founder of The Barefoot Horse Magazine, and founder of professional hoof care experts, Hoofing Marvellous.

After nearly losing her pony, Sunny, to laminitis over 20 years ago, Lindsay was determined to raise the standards of hoof care awareness to change the equine world.

Sunny defied all the vets and professionals and went on to live a full and sound life for another 20+ years, a constant reminder, driving Lindsay forward to keep on pushing for an improvement in equine hoof health.

After Sunny recovered, Lindsay's focus turned to helping other horse owners struggling with hoof issues, to bring their equines back to health and soundness again.

It All Started With ONE

HOOF HERO

Lindsay Setchell is the Co-Founder of the HM International School, CEO and founder of The Barefoot Horse Magazine, and founder of professional hoof care experts, Hoofing Marvellous.

After nearly losing her pony, Sunny, to laminitis over 20 years ago, Lindsay was determined to raise the standards of hoof care awareness to change the equine world.

Sunny defied all the vets and professionals and went on to live a full and sound life for another 20+ years, a constant reminder, driving Lindsay forward to keep on pushing for an improvement in equine hoof health.

After Sunny recovered, Lindsay's focus turned to helping other horse owners struggling with hoof issues, to bring their equines back to health and soundness again.

That NEED to help others grew into the worldwide PHOENIX HOOF HERO movement...

... Changing The Lives of 200,000+ Horse Owners!

Our International School, the Phoenix Way and the Hoof Hero Movement is a growing COMMUNITY of owners like you, all striving for the best possible hoof health for their equines.

Being a Hoof Hero following The Phoenix Way means you and your horse will never walk your hoof health journey alone.

  • Everyone who is part of this community is a Hoof Hero, with over 200,000+ horse owners globally
  • We will support you every step of the way, as you are welcomed into a community of REAL horse owners just like you
  • From our Hoof Hero owners to our Professional Barefoot Specialists, we are all together on the quest for hoof health

We feel your pain - and we feel your horse's pain - we know that life has been a struggle, but not any more.

Embracing The Phoenix Way will mean a profound transformation in the lifestyle for your horse and a shift in mindset for you.

You will finally be able to shed the old misconceptions, adopting a more horse-centric, holistic approach to hoof care.

By following this path, you will be guided and empowered to make informed decisions, fostering a deeper connection with your horse, and achieving the ultimate goal:

a life of equine well-being, where hoof health thrives,
and horses flourish.

And Then There Was

Garry...

Garry Hinton joined Lindsay as the Co-Founder of the HM International School after they'd been working together for many years.

Garry and Lindsay have hosted countless live events, teaching and guiding horse owners through the misconceptions and misunderstandings regarding hoof care that are all around us in the equine world.

After a successful career as an Electrical Engineer, Garry fulfilled a lifetime ambition to work with equines, guiding owners on how to heal their horses' hooves. 

... Changing The Lives of 200,000+ Horse Owners!

Our International School, the Phoenix Way and the Hoof Hero Movement is a growing COMMUNITY of owners like you, all striving for the best possible hoof health for their equines.

Being a Hoof Hero following The Phoenix Way means you and your horse will never walk your hoof health journey alone.

  • Everyone who is part of this community is a Hoof Hero, with over 200,000+ horse owners globally
  • We will support you every step of the way, as you are welcomed into a community of REAL horse owners just like you
  • From our Hoof Hero owners to our Professional Barefoot Specialists, we are all together on the quest for hoof health

We feel your pain - and we feel your horse's pain - we know that life has been a struggle, but not any more.

Embracing The Phoenix Way will mean a profound transformation in the lifestyle for your horse and a shift in mindset for you.

You will finally be able to shed the old misconceptions, adopting a more horse-centric, holistic approach to hoof care.

By following this path, you will be guided and empowered to make informed decisions, fostering a deeper connection with your horse, and achieving the ultimate goal:

a life of equine well-being, where hoof health thrives,
and horses flourish.

And Then There Was

Garry...

Garry Hinton joined Lindsay as the Co-Founder of the HM International School after they'd been working together for many years.

Garry and Lindsay have hosted countless live events, teaching and guiding horse owners through the misconceptions and misunderstandings regarding hoof care that are all around us in the equine world.

After a successful career as an Electrical Engineer, Garry fulfilled a lifetime ambition to work with equines, guiding owners on how to heal their horses' hooves. 

JOIN US FOR
THE ULTIMATE

PHOENIX TRANSFORMATION

15-DAY 

ONLINE CHALLENGE

WHERE HOOF HEALTH REALLY BEGINS ANEW

JOIN US FOR
THE ULTIMATE

PHOENIX TRANSFORMATION

15-DAY 

ONLINE CHALLENGE

WHERE HOOF HEALTH REALLY BEGINS ANEW